Event Management Marketing and Sales (5 cr)

Code: KU00EI30-3005

General information

Enrollment: 20.08.2024 - 31.08.2024
Registration for the implementation has ended.

Timing: 21.10.2024 - 31.12.2024
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: On-campus

Unit: (2019-2024) School of Cultural Services and Music

Campus: Hämeentie 135 D

Teaching languages: Finnish

Degree programmes: Cultural Management

Teachers: Maija Sydänmaanlakka; Anu Kantola

Teacher in charge: Leena Björkqvist

Groups: KXB24S1
Kulttuurituotannon tutkinto-ohjelma päivä

Course: KU00EI30

Implementation has 8 reservations. Total duration of reservations is 46 h 0 min.

Time	Topic	Location
Tue 22.10.2024 time 09:15 - 16:00 (6 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage
Tue 29.10.2024 time 09:15 - 16:00 (6 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage
Tue 05.11.2024 time 09:15 - 12:00 (2 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	ZOOMISSA
Tue 12.11.2024 time 09:15 - 16:00 (6 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage
Tue 19.11.2024 time 09:15 - 12:00 (2 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage
Tue 26.11.2024 time 09:15 - 16:00 (6 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage
Tue 03.12.2024 time 09:15 - 16:00 (6 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage
Tue 10.12.2024 time 09:15 - 16:00 (6 h 45 min)	Tapahtumatuotannon markkinointi ja myynti KU00EI30-3005	AR303 Oppimistila Stage

Changes to reservations may be possible.

Objective

On completion of the course the student
- knows the importance of marketing, basic concepts and current phenomena
- can apply target group thinking, plan marketing and measure its effectiveness
- can acquire marketing services
- can assess the central role of marketing and sales in various events and organizations

Content

- Basic concepts of marketing, planning and measuring effectiveness
- Digital marketing
- Consumer behavior
- B-to-B marketing and sales
- Cultural manager as a provider of marketing communication services

Location and time

Materials

Teaching methods

Employer connections

Exam schedules

International connections

Completion alternatives

Student workload

Content scheduling

Further information

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.

Assessment criteria, good (3)

The student knows the significance, basic concepts and latest phenomena of marketing. They can apply target group thinking, plan marketing and measure its effectiveness. The student is able to acquire marketing services and assess the central role of marketing and sales in various events and organizations.

Assessment criteria, excellent (5)

The student is able to apply the basic concepts of marketing with distinction and see their role as part of current phenomena.They can apply target group thinking to an excellent degree, plan marketing and measure its effectiveness. The student is able to acquire marketing services proficiently, and evaluate and apply the central role of marketing and sales in various events and organizations.