Instagram as a Marketing Tool (5 cr)
Code: TT00EU89-3145
General information
- Enrollment
-
02.12.2022 - 31.12.2022
Registration for the implementation has ended.
- Timing
-
01.08.2023 - 31.07.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online
- Unit
- (2019-2024) School of ICT
- Campus
- Karaportti 2
- Teaching languages
- English
- Degree programmes
- Information and Communication Technology
- Teachers
- Janne Salonen
- Teacher in charge
- Janne Salonen
- Groups
-
Viope_nonstop_12Viope_nonstop_12
- Course
- TT00EU89
Objective
- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.
You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Complete a final exam (answer correctly min. 50% of the given questions)
Evaluation: Approved / Fail