Instagram as a Marketing Tool (5 ECTS)
Code: TT00EU89-3145
General information
- Enrollment
- 02.12.2022 - 31.12.2022
- Registration for the implementation has ended.
- Timing
- 01.08.2023 - 31.07.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 5 ECTS
- Mode of delivery
- Online
- Unit
- (2019-2024) School of ICT
- Campus
- Karaportti 2
- Teaching languages
- English
- Degree programmes
- Information and Communication Technology
- Teachers
- Janne Salonen
- Teacher in charge
- Janne Salonen
- Groups
-
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- Course
- TT00EU89
Objective
- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.
You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Complete a final exam (answer correctly min. 50% of the given questions)
Evaluation: Approved / Fail