Study Guide

Objective

* The student understands the essential principles and importance of ethical business communication in diverse and multicultural work environments and can apply these in practical contexts.
* The student will be able to produce effective, professional business messages in English in a variety of media and for various audiences.
* The student can plan, prepare and deliver effective audience-centred business presentations in English for global audiences.
* The student understands the importance of ethical communication in an organisation and with various stakeholders.

Content

* Effective, ethical communication for the individual and the organisation in intercultural contexts and with various stakeholders.
* Writing for global business audiences.
* Verbal and non-verbal communication.
* Presentation skills for intercultural audiences.
* Organisational communication.
* Communication technologies.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The Student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Prerequisites

Gateway to Business Studies