B2B Sales - Customer Focused Selling (3 cr)
Code: TX00FQ11-3002
General information
Enrollment
22.01.2024 - 05.03.2024
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Campus
Karaportti 2
Teaching languages
- Finnish
Degree programmes
- Information and Communication Technology
Teachers
- Janne Salonen
- Anni Sarantila
Teacher in charge
Janne Salonen
Groups
-
Viope_nonstop_9Viope_nonstop_9
Objective
The objective of the course is that after completing the course the student
- understands what qualities and abilities a good salesperson has
- knows how to prepare for a customer meeting
- knows how to organize and schedule a good customer meeting
- understands the procedures after the customer meeting
- knows how to create a good customer offer
- understands customer experience (CX) and knows how to apply CX
- understands customer relationship management (CRM) and CRM tools
Content
The objective of the course is that after completing the course the student
- understands what qualities and abilities a good salesperson has
- knows how to prepare for a customer meeting
- knows how to organize and schedule a good customer meeting
- understands the procedures after the customer meeting
- knows how to create a good customer offer
- understands customer experience (CX) and knows how to apply CX
- understands customer relationship management (CRM) and CRM tools
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
The course will be assessed by the grades Pass or Fail. To pass the course all the required learning exercises need to be completed and approved. Presence is mandatory.