Instagram as a Marketing Tool (5 cr)
Code: TT00EU89-3140
General information
Enrollment
02.12.2022 - 31.12.2022
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Karaportti 2
Teaching languages
- English
Degree programmes
- Information and Communication Technology
Teachers
- Janne Salonen
Teacher in charge
Janne Salonen
Groups
-
Viope_nonstop_9Viope_nonstop_9
Objective
- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.
You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Complete a final exam (answer correctly min. 50% of the given questions)
Evaluation: Approved / Fail