Marketing (5 cr)
Code: LC00FE33-3008
General information
- Timing
-
01.04.2024 - 25.06.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- Suvi Moll
- Erkki Alanen
- Teacher in charge
- Suvi Moll
- Groups
-
IBL_SETO24International Business and Logistics_Commissioned education 2024
-
LXC24K1TInternational Business and Logistics, tilauskoulutus
- Course
- LC00FE33
Implementation has 10 reservations. Total duration of reservations is 30 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 06.05.2024 time 14:00 - 17:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA119
Oppimistila
|
|
Tue 07.05.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA227
Oppimistila
|
|
Mon 13.05.2024 time 14:00 - 17:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA119
Oppimistila
|
|
Tue 14.05.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA227
Oppimistila
|
|
Mon 20.05.2024 time 14:00 - 17:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA119
Oppimistila
|
|
Tue 21.05.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA227
Oppimistila
|
|
Mon 27.05.2024 time 14:00 - 17:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA119
Oppimistila
|
|
Tue 28.05.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA227
Oppimistila
|
|
Mon 10.06.2024 time 14:00 - 17:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA119
Oppimistila
|
|
Tue 11.06.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3008 |
MMA219
Oppimistila
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing