English for Marketing (5 ECTS)

Learning outcomes

Upon completion of the course students will be able to use English effectively for oral and written expert communication in different types of marketing interaction situations. The student will be able to construct justifiable and effective arguments also in the most challenging interaction situations. The student will be able to apply the learned knowledge and communication style in international and multicultural projects.

Content

- Effective oral and written communication
- Presentation skills needed in marketing
- Essential text types in marketing
- Working in an international environment

The course includes participation in an international project week (2 credits)

Prerequisites

Business Communication in English, Marketing or equivalent competences

Teaching methods

Individual and group work
Activating lecture
Virtual assignments

Learning materials and recommended literature

Material provided by the lecturer

Internship and working life connections

N/A

Exam dates and retake possibilities

N/A

International connections

International Project Week IPW (2 credits)

Assessment methods and criteria

Individual written assignments 35 %
Group presentation / webinar 35 %
Activating lectures / Guest lecture 20%
Attendance 10%

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.