Marketing (5 cr)
Code: LC00FE33-3006
General information
- Enrollment
-
06.05.2024 - 11.08.2024
Registration for the implementation has ended.
- Timing
-
26.08.2024 - 09.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Virtual portion
- 1 cr
- RDI portion
- 1 cr
- Mode of delivery
- On-campus and online
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LXC24_BHalf of LXC24 cohorts present, GROUP B
- Course
- LC00FE33
Implementation has 14 reservations. Total duration of reservations is 42 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 26.08.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 02.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 09.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 16.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 23.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 30.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 07.10.2024 time 11:00 - 14:00 (3 h 0 min) |
ONLINE ONLY VIEW MOODLE Marketing LC00FE33-3006 |
ONLINE TASK TO COMPLETE
|
|
Mon 21.10.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 28.10.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 04.11.2024 time 11:00 - 14:00 (3 h 0 min) |
ONLINE ONLY Marketing LC00FE33-3006 |
ONLINE Only - See information in course implementation on Moodle
|
|
Mon 11.11.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 18.11.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 25.11.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
|
Mon 02.12.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3006 |
MMA222
Oppimistila
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
Location and time
In class 26.08
Materials
Provided in the learning environment
Teaching methods
Contact Teaching
Employer connections
NA
Exam schedules
Provided in the learning environment
Student workload
5 ECTS
130 Hours
Content scheduling
Provided in the learning environment
Further information
Provided in the learning environment
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Provided in the learning environment