Customer-Oriented Service Design (5 cr)
Code: LC00EG85-3004
General information
- Enrollment
-
06.05.2024 - 11.08.2024
Registration for the implementation has ended.
- Timing
-
26.08.2024 - 20.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- Erkki Alanen
- Teacher in charge
- Suvi Moll
- Groups
-
LC22B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
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LXC22_MARLXC22_Marketing
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LC22B_IB_FIncoming DD HWR Berlin, IBMAN Finance
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LC22R_MIncoming DD Rennes 3rd year students Marketing
-
LB23KIncoming DD Krems 2nd year students
-
LD22B_L_MIncoming DD Switzerland Marketing
-
LB22S_MIncoming DD Stuttgart Marketing
-
LB22L_FIncoming DD La Rochelle 3rd year students Finance
-
LB22L_BIIncoming DD La Rochelle 3rd year students Business Intelligence
-
LB22L_MIncoming DD La Rochelle 3rd year students Marketing
- Course
- LC00EG85
Implementation has 8 reservations. Total duration of reservations is 24 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 28.08.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 04.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 11.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 25.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 02.10.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 09.10.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 30.10.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
MMA210
Oppimistila
|
|
Wed 13.11.2024 time 11:00 - 14:00 (3 h 0 min) |
Customer-Oriented Service Design LC00EG85-3004 |
Voluntary online clinic for groups working on COSD-assignment.
|
Objective
The student understands the importance of customer experience in service design and consumer behaviour framework as a background for improving customer experience. The student is able to describe the existing service path from the user’s point of view and recognizes needs for development and how to create solutions for those.
Content
- Consumer behaviour knowledge base
- Basic concepts and methods of service design
- Customer experience
Teaching methods
Contact teaching at campus.
Lectures, assignments and self studying.
Further information
The course is directed to Metropolia students.
More detailed content of the course will be presented on a first lecture.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Assesment is based on success with assignments.
Qualifications
Marketing or similar basic knowledge and skills of marketing