TikTok as a Marketing Tool (5 cr)
Code: TX00FE87-3057
General information
- Timing
-
01.01.2025 - 31.12.2026
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online
- Unit
- School of ICT and Industrial Management
- Campus
- Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 5000
- Degree programmes
- Information and Communication Technology
- Teachers
- Janne Salonen
- Virve Prami
- Teacher in charge
- Janne Salonen
- Groups
-
ATX25TV_MAKSULLINEN_JÄRJESTELMÄOpen UAS 2025
- Course
- TX00FE87
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Location and time
Course can be done in own pace.
Materials
Online.
Teaching methods
Course is 100% online (self-study) course.
Employer connections
N/A
Exam schedules
Online.
International connections
N/A
Completion alternatives
N/A
Student workload
Up to student her-/himself.
Content scheduling
Up to student her-/himself.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises
Assessment methods and criteria
Passed exam & exercises
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,