ChatGPT as a Marketing Tool (3 cr)
Code: TT00FK72-3009
General information
Timing
16.04.2024 - 31.12.2025
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
School of ICT
Campus
Karaportti 2
Teaching languages
- Finnish
Seats
0 - 20000
Degree programmes
- Information and Communication Technology
Teachers
- Virve Prami
Teacher in charge
Janne Salonen
Groups
-
ATX25TV_MAKSULLINEN_JÄRJESTELMÄOpen UAS 2025
-
ATX24TV_MAKSULLINEN_JÄRJESTELMÄATX24TV Open UAS
Objective
After completing the course, student has gained ability to use ChatGPT as a marketing tool. In addition, student knows different facets of ChatGPT.
Content
- Artificial Intelligence
- ChatGPT
- Challenges of language models
- Creating pictures using DALL-E
- ChatGPT as a marketing tool
Location and time
Course is 100% online Self-Study course which can be done in own pace.
Materials
Online.
Teaching methods
Course is 100% online Self-Study course which can be done in own pace.
Employer connections
N/A
Exam schedules
Online in course environment.
International connections
N/A
Completion alternatives
N/A
Student workload
Depends on the student's starting level.
Content scheduling
Up to student her-/himself.
Evaluation scale
Hyväksytty/Hylätty