Markkinointi Facebookissa ja Instagramissa (5 op)

Tavoitteet

By the end of the course, the student will:

- Understand the importance and advantages in marketing a business on Facebook and Instagram
- Apply marketing theories and techniques that can be developed to gain a following and promote a business on Facebook and Instagram.
- Learn how to create a Facebook business manager account, Facebook business page and Instagram presence as well as gaining an understanding of the benefits of a Facebook business manager account.
- Develop basic design skills in order to generate branded and visually appealing content.
- Understand the requirements for and be able to create Facebook & Instagram Ads
- Identify and understand customer targeting & segmentation in Facebook & Instagram advertising - Learn how to reach hundreds, thousands or millions of people on Facebook/Instagram
- Understand Facebook Pixel and Retargeting in Ads. Lean how to add Facebook pixel to a website and review data.
- Improve overall knowledge of social media marketing

Sisältö

Rationale
Billions of people are active on Facebook and Instagram every day. Businesses are increasing their presence on both platforms as they acquire, engage and converse with these active consumers. Developing and growing a business/brand presence and being able to communicate an engaging brand story is essential in attracting potential customers. By using digital marketing and social media marketing theory and techniques with a deeper knowledge of the tools provided by Facebook and Instagram you can increase a company's growth.

Aims
The main aim of the course is to provide students with essential digital/social media marketing theories, knowledge and understanding of Facebook and Instagram, in order to manage a business’s presence in both platforms and acquire and grow an engaged consumer following.

Aika ja paikka

http://bit.ly/FBINSTABROCHURE

The course is fully online and has no set time or location.

2024 Course Content Timetable* (subject to small changes)

WEEK 20 - 31
i: Section: Introduction
Introduction to the lecturer & the course
Introduction to the contents and tasks
Introduction to the basic technical details
Our Course - Private Facebook Group and or Facebook Page
Your Knowledge & What would you like to learn?

WEEK 22 - 31
ii: Section: Getting Started:
What skills are required in the market place for social media marketing managers
Setting up Facebook Business Suite & Facebook Page
Linking Your Facebook & Instagram accounts
Setting up a basic website in preparation for FB Pixel
Extra content

WEEK 23 - 31
Part 1: Facebook & Instagram Marketing
Why Facebook & Instagram Marketing? & Introduction to the Marketing Funnel
Researching & Understanding Your Target Audience
Developing your Facebook & Instagram Marketing Strategy/Plan
Extra content

WEEK 23 - 31
Part 2 Section A: Engaging with Your Customers
Part 2 Section B: Engaging with Your Customers
Developing your Facebook & Instagram Presence
Delivering the digital customer experience
Content Marketing
Getting Started with Visual Marketing
Engaging & Growing your fan base
Improving your Facebook & Instagram Marketing with Insights & data

WEEK 23 - 31
Part 3: Facebook Pixel & Advertising
Setting up & using Facebook Pixel
Understanding & Using Facebook Audience
Understanding the basics of Facebook & Instagram Advertising
Visual Marketing continued
Extra content

WEEK 23 - 31
Part 4: Facebook & Instagram Campaign Running
Facebook & Instagram Campaign Planning
Identify and understand customer targeting & segmentation in Facebook &
Instagram advertising
Facebook & Instagram Advertising
Visual Marketing - Creating Adverts
Facebook & Instagram Ads Retargeting
Further Measurement & Data Analysis
Visual Marketing continued

WEEK 23 - 31
Part 5 Other Facebook Marketing
Extra content

*Content & timing may change depending on feedback & progress. I will try to avoid too many changes.

Oppimateriaalit

http://bit.ly/FBINSTABROCHURE

Opetusmenetelmät

The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested.

The course work is completed by each student individually.

Guidance by Lecturer 5 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 85 hours*

http://bit.ly/FBINSTABROCHURE

Harjoittelu- ja työelämäyhteistyö

Students complete and receive Meta/Facebook Certificates as part of this course

Tenttien ajankohdat ja uusintamahdollisuudet

NA

Kansainvälisyys

NA

Opiskelijan ajankäyttö ja kuormitus

Guidance by Lecturer 5 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 85 hours*
http://bit.ly/FBINSTABROCHURE

Sisällön jaksotus

http://bit.ly/FBINSTABROCHURE

Lisätietoja opiskelijoille

http://bit.ly/FBINSTABROCHURE

Arviointiasteikko

0-5

Arviointikriteerit, tyydyttävä (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but
requiring greater effort to achieve a more satisfactory result

Arviointikriteerit, hyvä (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques,
but with certain minor problems still requiring further attention

Arviointikriteerit, kiitettävä (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and
imagination

Arviointimenetelmät ja arvioinnin perusteet

http://bit.ly/FBINSTABROCHURE

Esitietovaatimukset

English Language Proficiency required. All lectures are carried out in English
Students for this course should have completed at least an introduction to marketing or first-year marketing course.
Students are required to have access to a Facebook and Instagram account, and a basic understanding of how Facebook & Instagram works.