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Instagram as a Marketing Tool (5 cr)

Code: TT00EU89-3122

General information


Timing

01.01.2024 - 31.12.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

School of ICT

Campus

Karaportti 2

Teaching languages

  • English

Seats

0 - 5000

Degree programmes

  • Information and Communication Technology

Teachers

  • Virve Prami

Teacher in charge

Janne Salonen

Objective

- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers

Content

The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.

You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Location and time

Online in Metropolia's Moodle environment.

Materials

N/A

Teaching methods

100% online (Self-Study) course which can be done in own pace.

The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.

You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Employer connections

N/A

Exam schedules

Online.

International connections

N/A

Completion alternatives

N/A

Student workload

Up to Student her-/himself.

Content scheduling

Up to Student her-/himself.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

Complete a final exam (answer correctly min. 50% of the given questions)

Evaluation: Approved / Fail

Assessment methods and criteria

Complete a final exam (answer correctly min. 50% of the given questions)

Let teacher know that you are ready (complete the final exam ) -> virve.prami (at) metropolia.f