TikTok as a Marketing Tool (5 cr)
Code: TX00FE87-3050
General information
Timing
01.08.2023 - 29.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
School of ICT
Campus
Karaportti 2
Teaching languages
- English
Seats
0 - 5000
Degree programmes
- Information and Communication Technology
Teacher in charge
Janne Salonen
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,