Strategic Design and Design Leadership (5 ECTS)

Objective

The student
• recognises design as a competitive factor in a company and as part of the company's strategic decision-making process
• learns to identify new product opportunities and the development process of new products
• acquires a basic knowledge of the different aspects of a well-managed corporate image and its importance in the company's operations, product range, services, marketing and design
• learns to manage the whole package of products, graphic design, physical environment and business practices.

Content

• Design as a competitive factor and in strategic decision-making
• Integrating design into business processes
• Product range in line with the company's design strategy
• Visual communication in business organisations

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• can explain the main principles and concepts of business strategy
• can explain the importance of design as a competitive factor and as part of strategic planning
• is able to interpret and analyse the design strategy and product range of a company.

Assessment criteria, good (3)

The student
• can explain the main principles and concepts of business strategy well
• can explain professionally the importance of design as a competitive factor and as part of strategic planning
• can professionally interpret and analyse the design strategy and product range of a company
• able to apply the company's strategy to the design and development of the product range.

Assessment criteria, excellent (5)

The student
• has an excellent ability to explain the main principles and concepts of business strategy
• is able to explain the importance of design as a competitive factor and as part of strategic planning
• has an excellent ability to interpret and analyse the design strategy and product range of a company
• has an excellent ability to apply corporate strategy to product range design and product development.

Assessment criteria, approved/failed

The student
• can explain the main principles and concepts of business strategy
• can explain the importance of design as a competitive factor and as part of strategic planning
• is able to interpret and analyse the design strategy and product range of a company.