Trends and Brand Strategies (5 cr)
Code: KQ00BT61-3008
General information
- Enrollment
-
01.11.2023 - 31.01.2024
Registration for the implementation has ended.
- Timing
-
01.04.2024 - 09.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 25
- Degree programmes
- Design
Implementation has 11 reservations. Total duration of reservations is 77 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 10.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 11.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Wed 17.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 18.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Fri 19.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Wed 24.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 25.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Fri 26.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 02.05.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Mon 06.05.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Tue 07.05.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
Objective
The student
• explores trend forming and trend projects as well as building up product brands
• understands the meaning of trends for products
• understands the forming process of brand strategies for products and how to utilise them in the product design process.
Content
• Defining a brand and what can be branded
• The concepts: Brand strategy, brand position and brand identity
• Product identity and product image
• Design and the product content
• Trend forming and mega trends
• Building up images
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, good (3)
The student
• is able to successfully describe the development of trends
• can successfully analyse branded products
• is able to successfully describe the way a brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, excellent (5)
The student
• is able to describe the development of trends in an excellent way
• can analyse the branded products in an excellent way
• can excellently describe the way a brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, approved/failed
The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.