Study Guide

Objective

The student will be able to assess the internationalisation drivers and potential of different markets. The student will be able to identify sources of competitive advantage in international strategy, through both exploitation of local factors and global sourcing. The student understands the difference between global integration and local responsiveness and main types of international strategy. The student is able to rank markets for entry or expansion, taking into account attractiveness, cultural and other forms of distance and competitor retaliation threats. The student is able to assess the relative merits of different market entry strategy modes, including joint ventures, licensing and franchising and wholly owned subsidiaries. The student understands the importance of business ethics in international business environment.

The business ethics related content will be discussed and analyzed during the International Project Week (IPW), 2 ECTS.

Content

- Internationalisation drivers
- Geographic sources of advantage
- Locational advantage: Porter’s Diamond
- The international value system
- International strategies
- Market selection and entry
- Country and market characteristics
- Competitive characteristics
- Entry modes strategies
- Subsidiary roles in an international portfolio
- Internationalisation and performance
- Working in an international environment
- Ethics and international business

The business ethics related content will be discussed and analyzed during the International Project Week (IPW), 2 ECTS

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Prerequisites

International Markets and Business Practice or related basic studies