Marketing (5 cr)
Code: LC00FE33-3003
General information
- Enrollment
-
04.12.2023 - 07.01.2024
Registration for the implementation has ended.
- Timing
-
15.01.2024 - 24.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in European Business Administration
- Teachers
- William Simcoe
- Teacher in charge
- Suvi Moll
- Groups
-
LXC23_CPart of the LXC23 cohort starting in spring 2024, GROUP C
-
LXA23_AHalf of LXA23 cohorts present, GROUP A
-
LXA23_CPart of the LXA23 cohorts starting in spring 2024, GROUP C
- Course
- LC00FE33
Implementation has 15 reservations. Total duration of reservations is 38 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 15.01.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 22.01.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
Zoom meeting
|
|
Mon 29.01.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 05.02.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 12.02.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 26.02.2024 time 11:00 - 14:00 (3 h 0 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 04.03.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 11.03.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 18.03.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 25.03.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
Online
|
|
Mon 08.04.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 15.04.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 22.04.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
|
Mon 29.04.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
Online
|
|
Mon 06.05.2024 time 11:30 - 14:00 (2 h 30 min) |
Marketing LC00FE33-3003 |
MMB235
Fysiikan Demolaboratorio
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.