Study Guide

Objective

The student deepens his / her skills in designing the visual appearance of packaging. The student knows the requirements and possibilities set for the packaging and the legislation that affects packaging design. The student knows the packaging materials and the principles of printing material.

Content

- shape and construction of the package
- packaging materials for carrying out the functionality of the package
- target audience thinking
- packaging design as part of the packaging process
- packaging logistics
- packing in the store and at home
- new tools for packaging design
- packaging printing methods

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student outlines the packaging design, production and logistics process. The student is able to apply their previously acquired knowledge and design a package. The student understands the requirements for packaging and the legislation that affects it.

Assessment criteria, good (3)

The student knows the packaging design, production and logistics process admirably. The student is able to apply their previously acquired knowledge in an original way and design an interesting and functional package. The student understands the requirements for packaging and the legislation that affects it.

Assessment criteria, excellent (5)

The student understands the packaging design, production and logistics process. The student is able to apply their previously acquired knowledge and design a package. The student understands the requirements for packaging and the legislation that affects it.

Assessment criteria, approved/failed

The student outlines the packaging design, production and logistics process. The student is able to apply their previously acquired knowledge and design a package. The student understands the requirements for packaging and the legislation that affects it.

Prerequisites

Graphic Design Basics Management