Visual Marketing Communications (10 cr)
Code: KM00ES08-3002
General information
Enrollment
27.11.2023 - 14.01.2024
Timing
06.03.2024 - 19.04.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
School of Media, Design and Conservation
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
0 - 20
Degree programmes
- Design
Teachers
- Tuomas Aatola
- Mika Seppälä
- Kai Talonpoika
Teacher in charge
Tuomas Aatola
Groups
-
KXE22S1GSVisual Communication Design - Graphic Design
Objective
Students know the purpose of marketing communications and are able to apply their knowledge in marketing communication design.
Content
- Purpose of marketing communications
- Creative thinking
- Marketing communication process
- Stakeholders in marketing design
- Advertising photograph and the fundamentals of studio photography
- Presentation contents and techniques
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student understands the professional significance of the chosen theme. The student is able to search for content related to the topic and utilize it in their work. The student is able to evaluate the progress of their own work and the achievement of their goals. The student is able to present their plans.
Assessment criteria, good (3)
The student has an in-depth understanding of the chosen theme. The student is able to independently search for content related to the topic and is able to apply it in their project work. The student is able to evaluate the progress of their own work and the achievement of goals in various ways. The student is able to justify their solution and present their plan.
Assessment criteria, excellent (5)
The student is able to produce meaningful material for the theme alone and / or in a group. The student is able to work actively and self-directed. They are able to apply the conventions of visual marketing communication in an original and analytical way to their own work. The student demonstrates the development of a professional identity. The student is able to justify their solution and present their plan professionally.
Assessment criteria, approved/failed
The student understands the professional significance of the chosen theme. The student is able to search for content related to the topic and utilize it in their work. The student is able to evaluate the progress of their own work and the achievement of their goals. The student is able to present their plans.