Study Guide

Objective

On completion of the course, the student understands how a company can use business analytics to gain strategic insights and is able to create a report and a dashboard (using MS Power BI and Google Data Studio), and interpret their results for decision-making.

Content

It is a mixed method course with face-to-face and online lectures, independent self-study and assignment work both independently and in groups. The pedagogy is based on the flipped classroom method where study materials and tasks are for the most part available in the learning environment. We will be using data analytics software and tools such as Power BI for which there will be basic introduction and learning assignments provided in the class.

Content includes areas like
Strategic perspective to data
• Data analytics, Business Analytics & Business Intelligence
• Basic concepts of data driven management and leadership, analytics maturity models and theoretical frameworks on data
• Business analytics process
Use case development and documentation, Data transformation, importing, preparing & transforming data
Data modelling, creating relationships & calculating, DAX
Data visualization, charts, maps, tables, etc & finding insights
Building reports and dashboards, and interpreting results for decision making & strategic insights
Power BI Desktop, Service and Mobile

Assignments outline: Students complete the course by learning via the study materials, solving tasks and creating Business Analytics case studies; no exams. Evaluation is done by the teacher. At the end of this course, students are encouraged to take a “MS Power BI Certification".

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Prerequisites

Completed Higher Education Degree.

Further information

The language of tuition is English.