TikTok as a Marketing Tool (5 cr)
Code: TX00FE87-3029
General information
- Timing
-
01.08.2023 - 31.07.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online
- Unit
- (2019-2024) School of ICT
- Campus
- Karaportti 2
- Teaching languages
- Finnish
- Seats
- 0 - 1000
- Degree programmes
- Information and Communication Technology
- Teacher in charge
- Janne Salonen
- Groups
-
Kainuun_kesäyliopisto_Social_Media_MarketingSummer University of Kainuu: Social Media Marketing
- Course
- TX00FE87
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,