Introduction to Public Event Management (5 ECTS)

Objective

On completion of the course the student can
- identify the role of audience events as part of the larger social ecosystem
- develop an event idea from a customer-oriented perspective
- make an event project plan
- use event management tools relevant for audience events
- plan sustainable and socially responsible events
- gather information independently and work proactively as part of the event team

Content

- Types of event
- Stakeholders in events
- The social, cultural, environmental and economic impacts of events
- Event planning and development
- Event project management
- Legal issues, copyright and risk management
- Sustainability and social responsibility
- Staging events and event evaluation

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student can identify the role of audience events as part of a larger social ecosystem. They can categorize events and their impact, and list event project life cycle from idea generation, needs assessment, financial, time and human resources to implementation. The student is able to observe legislation, regulations and risks related to the field. The student can make a project plan. The student is able to describe the results and team operations of an event project.

Assessment criteria, good (3)

The student can identify the role of audience events as part of a larger social ecosystem. They can categorize events and their impact, and list event project life cycle from idea generation, needs assessment, financial, time and human resources to implementation. The student is able to observe legislation, regulations and risks related to the field. They can plan ecologically and socially sustainable events. The student can make a project plan. The student is able to apply theory to practice, and to evaluate project success and team operations analytically.

Assessment criteria, excellent (5)

The student can identify the role of audience events as part of a larger social ecosystem. They can categorize events and their impact, and list event project life cycle from idea generation, needs assessment, financial, time and human resources to implementation. The student can develop events in a sustainable and customer-oriented manner. The student is able to observe legislation, regulations and risks related to the field. They can plan ecologically and socially sustainable events. The student can make a project plan. The student is able to apply theory to practice, and to evaluate project success and team operations analytically.

Assessment criteria, approved/failed

The student can identify the role of audience events as part of a larger social ecosystem. They can categorize events and their impact, and list event project life cycle from idea generation, needs assessment, financial, time and human resources to implementation. The student is able to observe legislation, regulations and risks related to the field. The student can make a project plan. The student is able to describe the results and team operations of an event project.