Marketing (5 cr)
Code: LD00EH20-3028
General information
- Enrollment
-
02.05.2023 - 13.08.2023
Registration for the implementation has ended.
- Timing
-
29.08.2023 - 10.12.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- RDI portion
- 2 cr
- Mode of delivery
- On-campus and online
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
Implementation has 14 reservations. Total duration of reservations is 43 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 29.08.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 05.09.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 12.09.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 19.09.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 26.09.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 03.10.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
|
|
Tue 10.10.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 24.10.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMC245
Oppimistila
|
|
Tue 31.10.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
MMA110
Oppimistila
|
|
Tue 07.11.2023 time 12:00 - 14:00 (2 h 0 min) |
Markkinointi - vierailijaluento |
MMB301
Auditorio 3 krs.
|
|
Tue 07.11.2023 time 14:00 - 15:30 (1 h 30 min) |
Markkinoinnin kokoavan tehtävän työstämistä |
MMC308
Oppimistila
|
|
Tue 14.11.2023 time 08:30 - 12:00 (3 h 30 min) |
Markkinointi LD00EH20-3028 |
|
|
Tue 21.11.2023 time 09:00 - 12:00 (3 h 0 min) |
Markkinointi LD00EH20-3028 |
MMB349
IT-Tila
|
|
Tue 28.11.2023 time 10:00 - 12:00 (2 h 0 min) |
Markkinointi 1. uusintatentti |
MMB349
IT-Tila
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing
- Methods of customer acquisition
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
Location and time
According to the schedule on Myyrmäki campus (or online, if situation so demands)
Materials
David Jobber, John Fahy (2015 or later): Foundations of Marketing, McGraw-Hill, NY
Teaching methods
Interactive lecture
Guided assignments
Workshops
Employer connections
Visiting lecturers
Company project
Exam schedules
At the end of the course a computer-assisted multiple choice exam
Completion alternatives
Closed book exam 100%
Further information
Tuition in Finnish, materials in Finnish and English
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Learning assignments 60%
Exam 40%