Marketing (5 cr)

Code: LC00FE33-3001

General information

Enrollment: 02.05.2023 - 13.08.2023
Registration for the implementation has ended.

Timing: 28.08.2023 - 14.12.2023
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: On-campus

Unit: (2019-2024) School of Business

Campus: Leiritie 1

Teaching languages: English

Seats: 20 - 35

Degree programmes: Degree Programme in International Business and Logistics

Teachers: John Greene

Teacher in charge: Suvi Moll

Groups: LXC23_A
Half of LXC23 cohorts present, GROUP A

Course: LC00FE33

Implementation has 13 reservations. Total duration of reservations is 39 h 0 min.

Time	Topic	Location
Thu 31.08.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 07.09.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 21.09.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 28.09.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	ONLINE ONLY VIEW OMA FOR VIDEOS
Thu 05.10.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 12.10.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	ONLINE ONLY - REVIEW VIDEOS IN OMA
Thu 26.10.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 02.11.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 09.11.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	ONLINE Only - See information in course implementation on OMA
Thu 16.11.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 23.11.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 30.11.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila
Thu 07.12.2023 time 12:00 - 15:00 (3 h 0 min)	Marketing LC00FE33-3001	MMA106 Oppimistila

Changes to reservations may be possible.

Objective

The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.

Content

• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.