Digital Marketing (5 ECTS)
Code: LC00EG81-3005
General information
- Enrollment
-
02.05.2023 - 13.08.2023
Registration for the implementation has ended.
- Timing
-
30.08.2023 - 14.12.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LXC22_MARLXC22_Marketing
-
LC21B_BA_MIncoming DD HWR Berlin, BA Marketing
-
LC21B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
-
LB21L_MIncoming DD La Rochelle 3rd year students Marketing
-
LB21S_MIncoming DD Stuttgart Marketing
-
LC21R_MIncoming DD Rennes 3rd year students Marketing
- Course
- LC00EG81
Implementation has 15 reservations. Total duration of reservations is 39 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 31.08.2023 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00EG81-3005 |
MMA119
Oppimistila
|
|
Thu 07.09.2023 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00EG81-3005 |
MMA119
Oppimistila
|
|
Thu 14.09.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMA119
Oppimistila
|
|
Thu 21.09.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMA119
Oppimistila
|
|
Thu 28.09.2023 time 08:30 - 11:00 (2 h 30 min) |
NO CLASS COMPLETE A MODULE Digital Marketing LC00EG81-3005 |
Complete Digital Marketing Module
|
|
Thu 05.10.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMA119
Oppimistila
|
|
Thu 12.10.2023 time 08:30 - 11:00 (2 h 30 min) |
COMPLETE A MODULE NO CLASS Digital Marketing LC00EG81-3005 |
MMA119
Oppimistila
|
|
Thu 26.10.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMC310
Oppimistila
|
|
Thu 02.11.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMC310
Oppimistila
|
|
Thu 09.11.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMB235
Fysiikan Demolaboratorio
|
|
Thu 16.11.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMC312
Oppimistila
|
|
Thu 23.11.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMC314
IT-Tila
|
|
Thu 30.11.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMC310
Oppimistila
|
|
Thu 07.12.2023 time 08:30 - 11:00 (2 h 30 min) |
Digital Marketing LC00EG81-3005 |
MMC310
Oppimistila
|
|
Thu 14.12.2023 time 08:00 - 11:00 (3 h 0 min) |
CLASS ONLINE Digital Marketing LC00EG81-3005 |
Complete a Digital Marketing Module - SEE OMA
|
Objective
The student will understand how digital marketing is impacting business beyond the internet and eCommerce. As digital marketing evolves students will gain knowledge and the basic skills to adapt to the changing digital/business landscape. Students will link both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.
Content
- Digital marketing theory & practice
- Basic website development
- Basics of software for editing and designing marketing campaign/brand assets.
- Basic of SEO/SEM theory & techniques
- Social media marketing
- Social media/digital advertising techniques
- Data analytics
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing or equivalent studies