Customer-Oriented Service Design (5 cr)
Code: LD00EH76-3012
General information
- Enrollment
-
02.05.2023 - 13.08.2023
Registration for the implementation has ended.
- Timing
-
28.08.2023 - 22.10.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
- Teachers
- Pia Väkiparta-Lehtonen
- Teacher in charge
- Anne Perkiö
- Groups
-
LXD23K2Liiketalouden tutkinto-ohjelma monimuoto
- Course
- LD00EH76
Implementation has 8 reservations. Total duration of reservations is 30 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 31.08.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 07.09.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 14.09.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 21.09.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 28.09.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 05.10.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 12.10.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
|
Thu 19.10.2023 time 17:00 - 20:45 (3 h 45 min) |
Asiakaslähtöinen palvelukokemus LD00EH76-3012 |
On-line
|
Objective
Upon completion of the course students will be able to understand the importance of customer experience in developing business oriented service solutions. The student will be able to understand the role of consumer behavior theories in improving customer experience and describe the existing customer journey from the user’s point of view. The student will be able to recognize development needs and create ideas for their solution and plan and describe service solutions that support set goals.
Content
- Basics of consumer behaviour theory
- Values in consumer behaviour
- Methods for developing the customer service experience
- Customer experience
- The role of services in building well-being in the society
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing or equivalent competences