Facebook & Instagram Marketing (5 cr)
Code: LX00ET09-3003
General information
Enrollment
01.03.2023 - 14.05.2023
Timing
19.05.2023 - 04.08.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Unit
School of Business
Campus
Leiritie 1
Teaching languages
- English
Seats
0 - 20
Degree programmes
- Degree Programme in International Business and Logistics
- Economics and Business Administration
- Degree Programme in European Business Administration
Teachers
- John Greene
Teacher in charge
Suvi Moll
Groups
-
Liiketalous_CampusOnlineCampusOnline Economics and Business Administration
-
LITO_VVVapaastivalittavat, liiketalous
Objective
By the end of the course, the student will:
- Understand the importance and advantages in marketing a business on Facebook and Instagram
- Apply marketing theories and techniques that can be developed to gain a following and promote a business on Facebook and Instagram.
- Learn how to create a Facebook business manager account, Facebook business page and Instagram presence as well as gaining an understanding of the benefits of a Facebook business manager account.
- Develop basic design skills in order to generate branded and visually appealing content.
- Understand the requirements for and be able to create Facebook & Instagram Ads
- Identify and understand customer targeting & segmentation in Facebook & Instagram advertising - Learn how to reach hundreds, thousands or millions of people on Facebook/Instagram
- Understand Facebook Pixel and Retargeting in Ads. Lean how to add Facebook pixel to a website and review data.
- Improve overall knowledge of social media marketing
Content
Rationale
Billions of people are active on Facebook and Instagram every day. Businesses are increasing their presence on both platforms as they acquire, engage and converse with these active consumers. Developing and growing a business/brand presence and being able to communicate an engaging brand story is essential in attracting potential customers. By using digital marketing and social media marketing theory and techniques with a deeper knowledge of the tools provided by Facebook and Instagram you can increase a company's growth.
Aims
The main aim of the course is to provide students with essential digital/social media marketing theories, knowledge and understanding of Facebook and Instagram, in order to manage a business’s presence in both platforms and acquire and grow an engaged consumer following.
Location and time
http://bit.ly/FBINSTABROCHURE
Materials
http://bit.ly/FBINSTABROCHURE
Teaching methods
The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested.
The course work is completed by each student individually.
Guidance by Lecturer 5 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 85 hours*
http://bit.ly/FBINSTABROCHURE
Employer connections
Students complete and receive Meta/Facebook Certificates as part of this course
Exam schedules
NA
International connections
NA
Student workload
Guidance by Lecturer 5 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 85 hours*
http://bit.ly/FBINSTABROCHURE
Content scheduling
http://bit.ly/FBINSTABROCHURE
Further information
http://bit.ly/FBINSTABROCHURE
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but
requiring greater effort to achieve a more satisfactory result
Assessment criteria, good (3)
Good performance: showing strong understanding of basic concepts and good grasp of techniques,
but with certain minor problems still requiring further attention
Assessment criteria, excellent (5)
Excellent performance: not only fulfils all standard requirements but demonstrates originality and
imagination
Assessment methods and criteria
http://bit.ly/FBINSTABROCHURE
Prerequisites
English Language Proficiency required. All lectures are carried out in English
Students for this course should have completed at least an introduction to marketing or first-year marketing course.
Students are required to have access to a Facebook and Instagram account, and a basic understanding of how Facebook & Instagram works.