TikTok as a Marketing Tool (5 cr)
Code: TX00FE87-3005
General information
Timing
01.01.2024 - 31.07.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
School of ICT
Campus
Karaportti 2
Teaching languages
- English
Seats
0 - 5000
Degree programmes
- Information and Communication Technology
Teachers
- Janne Salonen
Teacher in charge
Janne Salonen
Groups
-
VIOPE_2024_MAKSULLINEN_JARJESTELMAViope TiVi (NonStop), year 2024
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Location and time
Course can be done in own pace.
Materials
Online.
Teaching methods
Course is 100% online (self-study) course.
Employer connections
N/A
Exam schedules
Online.
International connections
N/A
Completion alternatives
N/A
Student workload
Up to student her-/himself.
Content scheduling
Up to student her-/himself.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises
Assessment methods and criteria
Passed exam & exercises
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,