Business and Customer Relations Management (5 cr)

Objective

The student is familiar with the special features of business in health care and social services and is able to analyze the operational preconditions of an organization. The student understands his/her responsibility and role in the development of the business and its strategy-oriented daily management as an entrepreneur or a manager. The student can use enterprise resource planning in daily business management. In customer relations management, the student is able to systematically collect and analyze customer data, identify customer needs, and use this information to create a competitive edge. He/she is familiar with the principles of profitable sales and marketing and has a versatile approach to the communications and marketing of the company’s products and services.

Content

- Strategy-oriented daily management of the business / organization
- Internal monitoring of organizational / business operations
- Development of organizational / business operations
- Enterprise resource planning (ERP)
- Customer relations management and development; related systems and processes
- Modern and growing channels of marketing
- Planning and development of marketing

Location and time

Kevätlukukausi 2024

Zoom tapaamiset:

23.1.24 klo 9-12 Otto Härkönen ja Marjatta Komulainen

12.3.24 klo 13-16 Otto Härkönen ja Marjatta Komulainen

29.4.24 klo 9-12 Otto Härkönen ja Marjatta Komulainen

Materials

Sosiaali- ja terveydnhuollon toimintaa säätelevä laisäädäntö ja laatusuositukset
Muu materiaali on Moodlessa, jonka tiedot, linkin ja kirjautumisavaimen löydät toteutuksen työtilasta.

Teaching methods

Kontaktiopetus Zoom yhteydellä
Etätyöskentely pienryhmissä

Student workload

opetus
Tehtävä 1 2,5 op
Tehtävä 2 2,5 op

Further information

Tietosuoja asia

https://www.metropolia.fi/fi/metropoliasta/tietosuoja-ja-gdpr/tietosuojaselosteet/metropolian-opiskelija-ja-opintotietorekisteri

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student demonstrates competence in the basic content of the course, but there are deficiencies in his/her ability to find and interpret information and to apply the learned content to the context of working life.

Assessment criteria, good (3)

The student demonstrates good competence in the content of the course. He/she is able to actively search for information and to identify its connection to working life. The student is able to analyse and apply the learned content to the context of working life.

Assessment criteria, excellent (5)

The student demonstrates versatile and extensive competence in the content of the
course. He/she has an excellent ability to search for relevant information. The student’s solutions demonstrate independence, responsibility, and skills in guiding others. His/her ability to apply the learned content to the context of working life exhibits creativity and versatility.

Assessment criteria, approved/failed

The student demonstrates competence in the basic content of the course, but there are deficiencies in his/her ability to find and interpret information and to apply the learned content to the context of working life.

Assessment methods and criteria

2 arvioitavaa tehtävää:
- Tehtävä 1 (Otto Härkönen)
- Tehtävä 2: Markkinointi- ja viestintäsuunnitelma tehtävä (Marjatta Komulainen, löytyy Moodlen välilehdeltä yrityksen ja organisaation toiminnan kehittäminen)

Further information

Recognition of Prior Learning
The student can apply for recognition of prior learning if he/she has prior university-level studies that correspond to the content of this course and/or has experience of entrepreneurship or a corresponding business position.