Trends and Brand Strategies (5 ECTS)

Code: KQ00BT61-3007

General information

Enrollment: 01.11.2022 - 31.01.2023; Registration for the implementation has ended.

Timing: 01.03.2023 - 30.04.2023; Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Mode of delivery: On-campus

Unit: (2019-2024) School of Media, Design and Conservation

Campus: Hämeentie 135 D

Teaching languages: Finnish

Degree programmes: Design

Teachers: Juha Ainoa

Teacher in charge: Merja Kosonen

Groups: KXE20S1TM
Industrial Design

Course: KQ00BT61

No reservations found for implementation KQ00BT61-3007!

Objective

The student
• explores trend forming and trend projects as well as building up product brands
• understands the meaning of trends for products
• understands the forming process of brand strategies for products and how to utilise them in the product design process.

Content

• Defining a brand and what can be branded
• The concepts: Brand strategy, brand position and brand identity
• Product identity and product image
• Design and the product content
• Trend forming and mega trends
• Building up images

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, good (3)

The student
• is able to successfully describe the development of trends
• can successfully analyse branded products
• is able to successfully describe the way a brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, excellent (5)

The student
• is able to describe the development of trends in an excellent way
• can analyse the branded products in an excellent way
• can excellently describe the way a brand strategy is formed and how it can be utilised in the product development process.