Study Guide

Objective

After completing the course, the student will be able to design and develop ways for the company to acquire new customers. The student will be able to engage existing customers and sell more to them.

Content

- Implementing specific marketing or customer programs
- Tracking and reporting results
- Utilizing e-business tools in customer acquisition
- Ethical marketing

Location and time

Classroom as per the scheduling machine

Materials

Provided in OMA

Teaching methods

In-person lectures

Employer connections

Working on a real life advertising campaign
Google Certificates

Exam schedules

No exam

International connections

NA

Student workload

5 ECTS 135 hours
Breakdown presented in first class

Content scheduling

Timetable & content provided in OMA

Further information

NA

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

Opetus englanniksi
0-5
Provided in OMA - First Lesson

Prerequisites

Marketing and Developing Marketing Communications or equivalent competences