Marketing Strategy and Practice (5 cr)
Code: LC00EG86-3005
General information
- Enrollment
-
07.12.2022 - 08.01.2023
Registration for the implementation has ended.
- Timing
-
11.01.2023 - 03.05.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 1 cr
- Mode of delivery
- On-campus and online
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in European Business Administration
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LB20S_MIncoming DD Stuttgart Marketing
-
LXA21_BHalf of LXA21 cohorts present, GROUP B
- Course
- LC00EG86
Implementation has 9 reservations. Total duration of reservations is 27 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 08.03.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
ZOOM Team Meetings - SEE Timetable in OMA
|
|
Wed 15.03.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
|
Wed 22.03.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
ONLINE Only - See information in course implementation on OMA
|
|
Wed 29.03.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
|
Wed 05.04.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
|
Wed 12.04.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
|
Wed 19.04.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
|
Wed 26.04.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
|
Wed 03.05.2023 time 14:00 - 17:00 (3 h 0 min) |
Marketing Strategy and Practice LC00EG86-3005 |
MMC245
Oppimistila
|
Objective
The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The course is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.
Content
- Marketing theory & practice
- Marketing strategy
- Product development
- Consumer & business segmentation techniques
- Marketing promotion
- Price setting
- Financial marketing planning & budgeting
Location and time
As per schedule machine
Timetable provided in OMA - First lesson
Materials
Kotler, P. and Armstrong, A., 2018. Principles of Marketing 17th ed. Harlow: Pearson Education
Ltd.
Teaching methods
Interactive lecture
• Lecture
• Problem based learning
• Small group tutorial
• e-learning
Employer connections
NA
Exam schedules
Exam Date provided in OMA Timetable
International connections
NA
Completion alternatives
NA
Student workload
5 ECTS
135 Hours
Details provided in OMA
Content scheduling
Provided in OMA Class 1
Further information
NA
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
0-5
• Class Attendance 10%
• Peer Review 5%
• Marketing Plan Report 20% (Group work)
• Simulation 35% (Group work & Individual work)
• Quiz Exam 30% (Individual work)
(One minor homework task is included in the individual task grading)
Qualifications
- Marketing
- Business Mathematics and Statistics
- Finance
Or equivalent studies