Marketing Strategy and Practice (5 ECTS)

Code: LC00EG86-3004

General information

Enrollment: 07.12.2022 - 08.01.2023
Registration for the implementation has ended.

Timing: 10.01.2023 - 02.05.2023
Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Virtual portion: 2 ECTS

Unit: (2019-2024) School of Business

Campus: Leiritie 1

Teaching languages: English

Seats: 20 - 35

Degree programmes: Degree Programme in European Business Administration

Teachers: John Greene

Teacher in charge: Suvi Moll

Groups: LXA21_A
Half of LXA21 cohorts present, GROUP A

Course: LC00EG86

Implementation has 4 reservations. Total duration of reservations is 12 h 0 min.

Time	Topic	Location
Tue 11.04.2023 time 11:00 - 14:00 (3 h 0 min)	Marketing Strategy and Practice LC00EG86-3004	MMA238.1 Oppimistila
Tue 18.04.2023 time 11:00 - 14:00 (3 h 0 min)	Marketing Strategy and Practice LC00EG86-3004	MMA238.1 Oppimistila
Tue 25.04.2023 time 11:00 - 14:00 (3 h 0 min)	Marketing Strategy and Practice LC00EG86-3004	MMA238.1 Oppimistila
Tue 02.05.2023 time 11:00 - 14:00 (3 h 0 min)	Marketing Strategy and Practice LC00EG86-3004	ZOOM Team Meetings - SEE PDF Timetable in OMA to book a time or link below

Changes to reservations may be possible.

Objective

The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The course is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.

Content

- Marketing theory & practice
- Marketing strategy
- Product development
- Consumer & business segmentation techniques
- Marketing promotion
- Price setting
- Financial marketing planning & budgeting

Location and time

As per schedule machine
Timetable provided in OMA - First lesson

Materials

Kotler, P. and Armstrong, A., 2018. Principles of Marketing 17th ed. Harlow: Pearson Education
Ltd.

Teaching methods

Interactive lecture
• Lecture
• Problem based learning
• Small group tutorial
• e-learning

Employer connections

Exam schedules

Exam Date provided in OMA Timetable

International connections

Student workload

5 ECTS
135 Hours
Details provided in OMA

Content scheduling

Provided in OMA Class 1

Further information

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

Assessment methods and criteria

0-5
• Class Attendance 10%
• Learning diary (short entry) 5%
• Peer Review 5%
• Marketing Plan Report 20% (Group work)
• Simulation 30% (Group work & Individual work)
• Quiz Exam 30% (Individual work)
(One minor homework task is included in the individual task grading)

Qualifications

- Marketing
- Business Mathematics and Statistics
- Finance
Or equivalent studies