Developing Marketing Communications (5 cr)
Code: LD00EH77-3008
General information
- Enrollment
-
07.12.2022 - 08.01.2023
Registration for the implementation has ended.
- Timing
-
16.01.2023 - 19.03.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
- Teachers
- Maria Paassola
- Teacher in charge
- Anne Perkiö
- Groups
-
LXD22K2Liiketalouden tutkinto-ohjelma monimuoto
- Course
- LD00EH77
Implementation has 2 reservations. Total duration of reservations is 7 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 07.03.2023 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3008 |
Zoom
|
|
Tue 14.03.2023 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3008 |
Zoom
|
Objective
After completing the course the student will be able to develop and implement marketing communications for the company.
Content
- Developing the contents of marketing communications and their application
- Designing and writing marketing communication texts
- Convincing communication: pitching
- Channels, tools and applications for marketing communications
- Budgeting and purchasing goal-oriented marketing communications
- Measuring and monitoring the efficiency of marketing communications
- The ethical perspectives in marketing communications
Location and time
First week of lectures at the Myyrmäki campus
Other weeks online (Zoom)
Materials
No exam books, but two reading recommendations to those interested:
Kotler & Armstrong: Principles of marketing (2018)
14 Engaging Consumers and Communicating Customer Value
15 Advertising and Public Relations
17 Direct, Online, Social Media and Mobile Marketing
Fahy & Jobber: Foundations of marketing (2019)
Part 3: Integrated Marketing Communications I & II
Teaching methods
Lectures
Company background report 30p
Campaign report 40p
Campaign pitch 20p & feedback to pitches 10p
All assignments must be handed in for a grade
Employer connections
Campaign creation for a company
Exam schedules
No exam
Completion alternatives
Tehtävien tekeminen ja palauttaminen ilman luento-osallistumista
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Company background report 30p
Campaign report 40p
Campaign pitch 20p & feedback to pitches 10p
Qualifications
Marketing or equivalent competences