Study Guide

Objective

The student has experience in creating and implementing strategy in a dynamic, competitive business simulation. The student understands the most common challenges in different business functions and is able to analyze significant amounts of data to support decision making. The student understands and can make decisions related to business operations, as well as finance and accounting issues.

Content

- Strategy development and implementation
- Operations and marketing management
- Financial management and accounting.

Assignment outline: Working in teams, students analyze the competitive environment from a number of angles to create and implement a strategy and then report on their firm's progress in meeting strategic objectives.

Materials

Strategy:
Johnson et al. 2017. Exploring Strategy (11th edition). Pearson Education Limited.

Lampel, Mintzberg et al. 2014. The Strategy Process: Concepts, Context, Cases (5th Edition). Pearson Education Limited.

Financial and Management Accounting:
Rice, Anthony (2011). Accounts Demystified: The Astonishingly Simple Guide to Accounting. Pearson Education

Corporate Finance:
Gitman & Zutter. 2012. Principles of Managerial Finance, (Brief 6th Edition). Pearson.

Operations Management:
Slack, Brandon-Jones & Johnston (2014). Operations Management (7th Edition). Pearson.

Teaching methods

An advanced business simulation game in which teams of students will need to create and implement a strategy to guide decisions related to operations, finance, and marketing in a competitive, dynamic environment.

Learning outcomes of the course:
The student has experience in creating and implementing strategy in a dynamic, competitive business simulation. The student understands the most common challenges in different business functions and is able to analyze significant amounts of data to support decision making. The student understands and can make decisions related to business operations, as well as finance and accounting issues.

Course contents:
- Strategy development and implementation
- Operations and marketing management
- Financial management and accounting.

Assignment outline: Working in teams, students analyze the competitive environment from a number of angles to create and implement a strategy and then report on their firm's progress in meeting strategic objectives.

Further information

The language of instruction is English.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment methods and criteria

Personal Quiz 5
Strategic plan 15
Strategic review & renewal 15
Company performance 30
Peer evaluation 10
Management review 25
Total 100

Prerequisites

Completed Higher Education Degree.

Further information

The language of tuition is English.