Study Guide

Objective

The student understands the role of service innovations, renewal and design in the race for competitive advantage; is familiar with the change processes in business organizations; has the knowledge and the skills to manage service innovation and renewal on strategic and operational level within an organizational environment; understands and can apply in management; can apply the innovational approach at work.

Content

Service Innovation, Renewal, Design and Competitive Advantage; Strategic approach to Service Development; Economics of Service Design and E-services; Planning and implementing Service Innovations and Renewal.

Location and time

January 18th 9–12
February 1st 13–16
February 15th 13–16
March 1st 13–16
March 15th 10–14

Materials

As recommended by the lecturer

Teaching methods

23 hrs of lectures, workshops and interactive lessons
112 hrs of autonomous and group studies

Employer connections

n/a

Exam schedules

n/a

International connections

n/a

Completion alternatives

n/a

Student workload

23 hrs of lectures, workshops and interactive lessons
112 hrs of autonomous and group studies

Content scheduling

Introduction: objectives, fundamentals, overview of the process
Service Design process, phases Discover & Define
Service Design process, phases Develop & Deliver
Wrap up, final presentations, summary

Further information

Lecturer: Anne Pasanen, Aalto university

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

1 = Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall, the assignments and/or team projects are weak and require further input. The student has demonstrated little effort, interest and motivation for class activities and course assignments.

2 = Satisfactory performance: has completed all elements of the course and can apply and articulate concepts and information both verbally and in writing but may not have made enough effort. Certain areas of the assignments/team project are lacking in detail and require further input. The student could have demonstrated more interest and motivation for class activities and course assignments. Satisfactory presentation delivery and analysis.

Assessment criteria, good (3)

3 = Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of assignments/team project require further attention; shows appropriate level of interest and motivation in all class activities and course assignments. Good presentation delivery and analysis.

4 = Very good overall performance or excellent in one and very good in another element of the course: shows interest and motivation in all class activities and course assignments, applies and articulates concepts and information very well both verbally and in writing. Very good presentation delivery and analysis.

Assessment criteria, excellent (5)

5 = Excellent performance in all elements of the course: shows interest and motivation in all class activities and course assignments/team project, fully applies and clearly articulates concepts and information both verbally and in writing. The student follows the instructions and is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall, the assignments and/or team projects are weak and require further input. The student has demonstrated little effort, interest and motivation for class activities and course assignments.

Assessment methods and criteria

Groups assignment
Individual assignment

Further information

The language of tuition is English.
The course is assessed on the 0 (failed) – 5 (excellent) grading scale.