Visual Marketing Communications (10 cr)
Code: KM00ES08-3001
General information
- Enrollment
-
28.11.2022 - 08.01.2023
Registration for the implementation has ended.
- Timing
-
08.03.2023 - 21.04.2023
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 20
- Degree programmes
- Design
- Teachers
- Tuomas Aatola
- Mika Seppälä
- Kai Talonpoika
- Teacher in charge
- Mika Seppälä
- Groups
-
KXE21S1GSVisual Communication Design – Graphic Design
- Course
- KM00ES08
Implementation has 9 reservations. Total duration of reservations is 63 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 27.03.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Tue 28.03.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Wed 29.03.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Thu 30.03.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Wed 05.04.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Thu 06.04.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Wed 19.04.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Thu 20.04.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
|
Fri 21.04.2023 time 09:00 - 16:00 (7 h 0 min) |
Visuaalinen markkinointiviestintä KM00ES08-3001 |
AR405
Digitila Licko
|
Objective
Students know the purpose of marketing communications and are able to apply their knowledge in marketing communication design.
Content
• Purpose of marketing communications
• Creative thinking
• Marketing communication process
• Stakeholders in marketing design
• Advertising photograph and the fundamentals of studio photography
• Presentation contents and techniques
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• understands the professional significance of the chosen theme
• is able to search for content related to the topic and utilise it in their work
• is able to evaluate the progress of their own work and the achievement of their goals
• is able to present their plans.
Assessment criteria, good (3)
The student
• has an in-depth understanding of the chosen theme
• is able to independently search for content related to the topic and is able to apply it in their project work
• is able to evaluate the progress of their own work and the achievement of goals in various ways • is able to justify their solution and present their plan.
Assessment criteria, excellent (5)
The student
• is able to produce meaningful material for the theme alone and/or in a group
• is able to work actively and in a self-directed manner
• is able to apply the conventions of visual marketing communication in an original and analytical way to their own work
• demonstrates the development of a professional identity
• is able to justify their solution and present their plan professionally.
Assessment criteria, approved/failed
The student
• understands the professional significance of the chosen theme
• is able to search for content related to the topic and utilise it in their work
• is able to evaluate the progress of their own work and the achievement of their goals
• is able to present their plans.