Mobile Marketing (5 op)

Tavoitteet

• Understand the fundamentals of Mobile Marketing
• Develop the mobile marketing strategy
• Learn about different types of mobile marketing campaigns
• Learn how mobile business and apps work
• Understand the mobile user and consumer
• Orient the social media strategy to mobile devices.
• Develop the ASO and Growth Mobile strategy for M-Commerce
• Follow up mobile strategy through mobile analytics and optimize results

Sisältö

1. Fundamentals of Mobile Marketing
Introduction and Background - Why Mobile Marketing? - Mobile As An Advertising Tool - Mobile Strategic Plan: SoLoMo Strategy - Push And Pull Campaigns

2. Mobile Marketing Strategies
Mobile-friendly Design (Responsive) - Mobile Advertising Formats - Location-Based Marketing (Local listings) - Social Media Ads - Email Marketing - SMS Marketing - Proximity Marketing - Mobile Apps - Voice Search Optimization

3. Types of Mobile Marketing Campaigns
Awareness Campaigns - Promotional Campaigns -Transactional Campaigns - Onboarding Campaigns - Opt-in Campaigns - Triggered Campaigns - Dynamic Content Campaigns - Activity Campaigns - Upsell Campaigns - Location-based Campaigns

4. Mobile Marketing and Apps
Micro-Moments App-oriented Content - Business Models in Applications - App Promotion - Mobile Operating Systems - ASO (App Store Optimization) - Mobile App Growth Strategy

5. M-Commerce
Introduction To Mobile Commerce - Mobile E-Commerce Payments - Security Systems - Mobile Business - Mobile Shopping

6. Mobile Marketing Metrics and Analytics
Introduction to Mobile Analytics - Google Analytics Mobile - Mobile Analytics vs. Web Analytics - Mobile Marketing Metrics

Aika ja paikka

Course can be done in own pace in course environment.

Oppimateriaalit

Lecture slides, tutorial videos, quizzes and exercises can be find in study environment.

Opetusmenetelmät

This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.

The student will pass this course after submitting the required quizzes, assignments, and the final project.

Harjoittelu- ja työelämäyhteistyö

N/A

Tenttien ajankohdat ja uusintamahdollisuudet

Online.

Kansainvälisyys

N/A

Toteutuksen valinnaiset suoritustavat

N/A

Opiskelijan ajankäyttö ja kuormitus

- Tutorial Videos
- Exercise
- Quiz
- Project
- Self-study

Sisällön jaksotus

Up to student her-/himself.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteeri, hyväksytty/hylätty

The student will pass this course after submitting the required quizzes, assignments, and the final project.

Arviointimenetelmät ja arvioinnin perusteet

Exercise 30%
Quiz 20%
Project 30%
Essay 20%

Esitietovaatimukset

Calculus