E-Commerce (5 ECTS)

Learning outcomes

• Learn about eCommerce and how it works
• Understand the benefits, advantages and disadvantages of eCommerce
• Get familiar with different types of eCommerce and revenue models.
• Learn about miscellaneous features of eCommerce, from content management systems, store design, payment and order processing, security and reports, and metrics
• Learn about managing eCommerce logistics, warehouse management, packaging, national and international distribution and delivery solutions, and reverse logistics management
• Get familiar with eCommerce business planning and finding a niche market
• Learn about eCommerce platforms, online marketplaces, dropshipping, and FBA Amazon
• Get to know eCommerce marketing strategies, eCommerce SEO, product promotions, getting reviews and ratings, and social media solutions for eCommerce

Content

1. Introduction to eCommerce
What is eCommerce? - How eCommerce works? - Importance of eCommerce - Benefits of eCommerce - Disadvantages of eCommerce - Types of eCommerce - Revenue Models

2. eCommerce Store Features
Content Management Systems - Store Design - Shopping Cart - Payment Processing - Order Processing - Security - Logistics Integration - Mobile Compatibility - Return Policy - Customer Support - eCommerce Reports and Metrics

3. Managing eCommerce Logistics
Importance of Logistics - Warehouse Options - Warehouse Operations - Importance of Packaging - Distribution and Delivery - National Deliveries - International Deliveries - Reverse Logistics - Choosing Shipping Partner

4. Planning eCommerce Business
Finding Your Niche - Creating Your eCommerce Website - Choosing eCommerce Platforms - eCommerce Platforms - Online Marketplaces - What is Dropshipping? - Dropshipping with AliExpress and Shopify - FBA Amazon

5. eCommerce Marketing Strategies
eCommerce Website SEO - Reviews and Ratings - Product Promotion - Social Media for eCommerce - What is Marketing Automation? - Types of Automated Email - Personalized Email - What is Trigger? - Automation Tools

Prerequisites

Calculus

Teaching methods

The student will pass this course after submitting the required quizzes, assignments, and the final project.

This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.

Location and time

Course can be done in own pace in TechClass portal.

Learning materials and recommended literature

Lecture slides, tutorial videos, quizzes and exercises can be find on TechClass portal.

Alternative completion methods of implementation

N/A

Internship and working life connections

N/A

Exam dates and retake possibilities

Online.

International connections

N/A

Student workload

- Tutorial Videos
- Exercise
- Quiz
- Project
- Self-study

Content scheduling

Up to student her-/himself.

Assessment methods and criteria

Exercise 30%
Quiz 20%
Project 30%
Essay 20%

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

The student will pass this course after submitting the required quizzes, assignments, and the final project.