Fundamentals of Graphic Design and Typography (15 ECTS)

Objective

The student
• knows the concepts of graphic design and typography and is aware of the special requirements of various graphic design products
• is able to communicate with images, text and their interaction
• is able to use tools intended for professional use
• can apply their graphic design skills in practice.

Content

• History of graphic design and typography
• Understanding the graphic design industry and the job description of a graphic designer
• Ideation and problem solving skills
• Use of desktop publishing software and pixel and vector graphics editors
• Publishing service management
• Basic concepts and rules of typography
• Stylistic and technical criteria for selecting a typeface
• Preparation for publishing

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• knows the concepts of graphic design and typography and is aware of the special requirements of various graphic design products
• is able to communicate with images, text and their interaction
• can use tools intended for professional use
• can apply their graphic design skills in practice
• meets the attendance requirement and completes the assignments to a satisfactory standard
• understands the core content of the course.

Assessment criteria, good (3)

The student
• knows the concepts of graphic design and typography and is aware of the special requirements of various graphic design products
• is able to communicate with images, text and their interaction
• can use tools intended for professional use
• can apply their graphic design skills in practice
• actively participates in class
• completes assignments independently and on time, and shows initiative
• masters the content of the course and applies the learned knowledge in their work
• is capable of independent information retrieval.

Assessment criteria, excellent (5)

The student
knows the concepts of graphic design and typography and is aware of the special requirements of various graphic design products
• is able to communicate with images, text and their interaction
• can use tools intended for professional use
• can apply their graphic design skills in practice
• actively participates in class and demonstrates self-directed learning
• completes assignments independently and on time, and demonstrates initiative and creative problem solving skills
• can apply the learned knowledge in their work in an original way
• is capable of independent information retrieval and application of information
• demonstrates progress in developing a professional identity.

Assessment criteria, approved/failed

The student
• knows the concepts of graphic design and typography and is aware of the special requirements of various graphic design products
• is able to communicate with images, text and their interaction
• can use tools intended for professional use
• can apply their graphic design skills in practice
• meets the attendance requirement and completes the assignments to a satisfactory standard
• understands the core content of the course.

Qualifications

The student advisor will recommend optional programme components for each student based on their individual study plan.