Advertising (5 cr)
Code: KM00DS91-3001
General information
Enrollment
01.12.2021 - 09.01.2022
Timing
25.04.2022 - 20.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
School of Media, Design and Conservation
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
0 - 20
Degree programmes
- Media Communication
Teachers
- Tuomas Aatola
- Kai Talonpoika
Teacher in charge
Kai Talonpoika
Groups
-
KXD19S1VSBVisuaalinen viestintä, liikkuva grafiikka, S19
Objective
The student knows the basics of advertising design and understands the principles of strategic campaign planning.
Content
The course introduces you to the history of advertising, concept and campaign planning.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Participation in classes. Assignments completed. Performance needs improvement.
Assessment criteria, good (3)
Active participation in classes. Ability to apply the learned knowledge. Performance meets expectations.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge independently. Performance exceeds expectations.
Assessment criteria, approved/failed
Participation in classes. Assignments completed. Performance needs improvement.
Prerequisites
Basics of Graphic Design and Digital Media Publishing