Advertising (5 ECTS)
Code: KM00DS91-3001
General information
- Enrollment
- 01.12.2021 - 09.01.2022
- Registration for the implementation has ended.
- Timing
- 25.04.2022 - 20.05.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 20
- Degree programmes
- Media Communication
Objective
The student knows the basics of advertising design and understands the principles of strategic campaign planning.
Content
The course introduces you to the history of advertising, concept and campaign planning.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Participation in classes. Assignments completed. Performance needs improvement.
Assessment criteria, good (3)
Active participation in classes. Ability to apply the learned knowledge. Performance meets expectations.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge independently. Performance exceeds expectations.
Assessment criteria, approved/failed
Participation in classes. Assignments completed. Performance needs improvement.
Qualifications
Basics of Graphic Design and Digital Media Publishing