Marketing Law and Accountability (5 ECTS)

Learning outcomes

Upon completion of the course students will be familiar with the specific sources of marketing law and able to apply the key legislation pertaining to a company and the marketing of its product. The student will be able to organize a company’s information management according to the data protection act and prepare a privacy policy statement accordingly. The student will be understand the importance of protecting a company’s products and production methods from the point of view of the company’s value, product development and marketing. The student will be aware of the limitations caused by competition and procurement legislation in business.

Content

- International and domestic regulations pertaining to marketing, advertising and sales advancement
- Consumer protection legislation, consumer and competition authorities
- Considering the role of privacy protection in marketing
- Considering the role of data protection in business
- The methods and importance of immaterial rights and product protection in business
- Distribution channels
- Protection against unfair competition in business
- EU’s and Finland’s competition legislation
• Procurement legislation

Prerequisites

Marketing, Introduction to Law and Contract Legislation or equivalent competences

Teaching methods

Interactive lecture
Distance learning
Guided assignments

Learning materials and recommended literature

Introduction to the Finnish Judicial, WSOY 2012
Agreement Law, Talentum
Juridical documents of Firm, Talentum

Alternative completion methods of implementation

Kirjatentti

Exam dates and retake possibilities

Rästitenttipäivät

Student workload

5 opintopistettä

Further information for students

Opiskelijat laativat ja esittävät oikeustapausanalyysejä

Assessment methods and criteria

Learning assignment 100 %

Total 100 %

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.