Business and Customer Relations Management (5 ECTS)

Objective

The student is familiar with the special features of business in health care and social services and is able to analyze the operational preconditions of an organization. The student understands his/her responsibility and role in the development of the business and its strategy-oriented daily management as an entrepreneur or a manager. The student can use enterprise resource planning in daily business management. In customer relations management, the student is able to systematically collect and analyze customer data, identify customer needs, and use this information to create a competitive edge. He/she is familiar with the principles of profitable sales and marketing and has a versatile approach to the communications and marketing of the company’s products and services.

Content

- Strategy-oriented daily management of the business / organization
- Internal monitoring of organizational / business operations
- Development of organizational / business operations
- Enterprise resource planning (ERP)
- Customer relations management and development; related systems and processes
- Modern and growing channels of marketing
- Planning and development of marketing

Location and time

Spring semester 2022

Feb 10 at 9 to 12 am
March 10 at 9 to 12 am
April 11 at 1 to 4 am

Materials

Social and health care legislation and quality recommendations
Other material is in Moodle https://moodle.metropolia.fi/course/view.php?id=4695§ion=1#tabs-tree-start
Key in Moodle: Liiketoiminta 2022

Teaching methods

Contact teaching
Distance learning in small groups

Employer connections

N/A

Exam schedules

N/A

International connections

N/A

Completion alternatives

N/A

Student workload

Teaching 1 cr
Assignments 4 cr

Content scheduling

Preliminary assignments in January
Feb 10 at 9 to 12 am
March 10 at 9 to 12 am
April 11 at 1 to 4 am

Further information

Tietosuoja asia

https://www.metropolia.fi/fi/metropoliasta/tietosuoja-ja-gdpr/tietosuojaselosteet/metropolian-opiskelija-ja-opintotietorekisteri

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student demonstrates competence in the basic content of the course, but there are deficiencies in his/her ability to find and interpret information and to apply the learned content to the context of working life.

Assessment criteria, good (3)

The student demonstrates good competence in the content of the course. He/she is able to actively search for information and to identify its connection to working life. The student is able to analyse and apply the learned content to the context of working life.

Assessment criteria, excellent (5)

The student demonstrates versatile and extensive competence in the content of the
course. He/she has an excellent ability to search for relevant information. The student’s solutions demonstrate independence, responsibility, and skills in guiding others. His/her ability to apply the learned content to the context of working life exhibits creativity and versatility.

Assessment criteria, approved/failed

The student demonstrates competence in the basic content of the course, but there are deficiencies in his/her ability to find and interpret information and to apply the learned content to the context of working life.

Assessment methods and criteria

2 assignments:
- self-control
- marketing

Further information

Recognition of Prior Learning
The student can apply for recognition of prior learning if he/she has prior university-level studies that correspond to the content of this course and/or has experience of entrepreneurship or a corresponding business position.

Further information

Recognition of Prior Learning
The student can apply for recognition of prior learning if he/she has prior university-level studies that correspond to the content of this course and/or has experience of entrepreneurship or a corresponding business position.