Tricia Cleland Silva
Berkowitz, E. N. (2016). Essentials of healthcare marketing. Jones & Bartlett Publishers.
Other material recommended by the lecturers.
Lectures online or in Myllypuro, according the instructions provided by the authorities
Video pitch, business plan
01.08.2020 - 18.10.2020
04.05.2020 - 17.05.2020
20 - 40
School of Rehabilitation and Examination
HBM YAMK1 Virtuaali, Tricia Cleland Silva
Dr Tricia Cleland Silva
Alex Atanasova, MSc BA
Master's Degree Programme in Health Business Management, Master's Degree Programme in Health Business Management
10.10. dead line: video pitch
6.11. dead line: final business plan
135 hrs, including all course work and online classes
The course is based on foundational knowledge of the principles of marketing and their particular application in health care. The course focuses on these principles explore the changing environmental forces that are unique to the healthcare market. Topics covered include the meaning of marketing, elements of successful marketing, and the changing healthcare marketplace.
The students will become familiar with marketing essentials, particularly within the healthcare industry. The students will acquire practical skills in customer relationships, marketing processes, branding, and ways to pitch an original business idea for the healthcare market.