Visual CommunicationLaajuus (5 ECTS)

Objective

Upon completing the course, the student can apply the fundamentals of visual communication to support their messaging. They are able to justify the significance of visual communication as part of their studies and professional tasks. The student can use common visual design software to the extent required in cultural production work. They understand the requirements of different communication channels for visual content and technical quality. The student can create and commission visual content in alignment with communication goals. They are also capable of collaborating with visual designers and printing houses and managing processes related to visual communication.

Content

- Fundamentals of visual communication and information design theory, including accessibility
- Managing visual communication processes
- Collaboration with visual design professionals, printing house coordination, and pricing
- Key tools and software for visual communication at a level required for cultural production work

Assessment criteria, satisfactory (1)

The student can justify the significance of visual communication at a general level. They apply the basics of visual communication to support their messaging, focusing on simple solutions. The student has limited proficiency in using visual design software. They recognize the basic requirements of different communication channels and strive to take them into account. The student aims to consider communication objectives, audience needs, and channel requirements in their visual communication. They are familiar with the fundamental aspects of visual communication processes.

Assessment criteria, good (3)

The student can justify the significance of visual communication as part of both their studies and professional tasks, considering theoretical knowledge and practical examples. They apply the fundamentals of visual communication to support their messaging. The student can use visual design software fluently for basic functions. They understand how to consider communication objectives, audience needs, and channel requirements when creating or commissioning visual content. The student can support collaboration with visual designers and is familiar with the basic principles of managing visual communication processes.

Assessment criteria, excellent (5)

The student can comprehensively justify the significance of visual communication as part of their studies and professional tasks, utilizing relevant theoretical knowledge and practical examples. They apply the fundamentals of visual communication purposefully and can create solutions that support communication objectives. The student can independently use visual design software and apply its features effectively. They understand how to consider communication objectives and audience needs when creating or commissioning visual content. The student is able to account for the requirements of different communication channels. They can expertly support collaboration with visual designers and understand how to manage processes related to visual products.

Assessment criteria, approved/failed

The student can justify the significance of visual communication at a general level. They apply the basics of visual communication to support their messaging, focusing on simple solutions. The student has limited proficiency in using visual design software. They recognize the basic requirements of different communication channels and strive to take them into account. The student aims to consider communication objectives, audience needs, and channel requirements in their visual communication. They are familiar with the fundamental aspects of visual communication processes.