Storytelling Through Data VisualizationLaajuus (5 ECTS)

Objective

• Learn the concept of data storytelling
• Get familiar with the importance of learning data storytelling for data analysts
• Learn how to communicate with the audience
• Learn visualization tools
• Learn which visualization tools are not useful
• Get familiar with what clutter is
• Learn how to declutter a visualization
• Learn about the connection between eye, brain and memory
• Learn how to persuade people

Content

1. Introduction:
What Is Data Storytelling?- Why Do We Need Storytelling?- What Makes a Good Story?
- Data Visualization vs. Storytelling with Data- The Storytelling Process- Quiz

2. Communication Mechanism:
Introduction- Your Audiences- Your Main Points- Tones- Rules of Good Presentations

3. Storytelling Tools:
Introduction- How to Create Good Data Visualizations?- Text- Tables- Heatmap- Scatterplot- Line Graph- Bar Chart- Waterfall Chart- Distribution Charts- Not Useful Graphs

4. Decluttering:
Introduction- What is Clutter?- Visual Perception Principals- Declutter Process

6. Visual Desing:
Introduction- Eye, Brain and Memory- Where to Look- Size and Color

7. Persuading with Data:
Introduction -What Persuades People?- The Rhetorical Triangle- Help Decision Makers Persuade Themselves-Quiz

8. Final Tasks:
Project – Self-study Essay

Qualifications

Introduction to Python for Data Science

Assessment criteria, approved/failed

Exercises 50%
Quizzes 25%
Project 25%