Email MarketingLaajuus (5 op)

Osaamistavoitteet

• Learn about email marketing and its role in digital marketing.
• Get familiar with on-site and offline email collection methods,
• Learn about planning email marketing campaigns, planning, and segmentation, and creating templates and A/B split testing.
• Get familiar with the principles of effective email design.
• Learn about email marketing automation
• Get to know personalized emails and triggers.
• Learn about email marketing campaign metrics
• Learn to analyze email marketing KPIs, delivered emails, open rates, CTR, conversion rate, bounce, and subscribe rate.

Sisältö

1. Introduction to Email Marketing
What is Email Marketing? - Importance of Email Marketing - Email Marketing Role in Digital Marketing - Types of Emails

2. Growing Email List
Email Collection Methods - On-site Email Collection - What is Lead Magnet? - Offline Email Collection
3. Planning Email Marketing Campaigns
Audience Planning - Segmentation - Frequency Planning - Choosing Email Marketing Software - Creating a Template - Tips on Creating a Newsletter - A/B Split Testing - Tips on Email Subject

4. Principles of Effective Email Design
Marketing Email Components - Tips on Call-to-Action Design - Email Design Checklist

5. Email Marketing Automation
What is Marketing Automation? - Types of Automated Email - Personalized Email - What is Trigger? - Automation Tools

6. Email Marketing KPIs
Email Marketing Campaign Metrics - Emails Delivered - Open Rate - Click-through Rate - Conversions Rate - Spam Marking - Bounce Rate - Unsubscribe Rate

Esitietovaatimukset

Calculus

Arviointikriteeri, hyväksytty/hylätty

The student will pass this course after submitting the required quizzes, assignments, and the final project.