From Idea to Product in Cultural TourismLaajuus (5 ECTS)

Objective

During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.

Content

Upon completing the course, the student
• recognizes the multi-faceted operational environment affiliated with cultural tourism
• recognizes culture as a pull factor in tourism and the potential benefits of tourism for the creative industries
• networking and co-creation skills in cultural tourism
• develops sustainable and responsible cultural tourism services
• applies user centric design methods
• can act according to systematic and creative processes and projects in cultural tourism product development

Qualifications

The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course.

Assessment criteria, satisfactory (1)

Student recognises the service design process and cultural tourism products. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.

Assessment criteria, good (3)

Student understands the service design process and is able to use the tools comprehensively in designing cultural tourism product. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability.

Assessment criteria, excellent (5)

Student can manage service design process and develop cultural tourism products according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.

Assessment criteria, approved/failed

Student recognises the service design process and cultural tourism products. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.